Brand
Consultancy
Consultancy
Our founders are your team
We're four long-time partners who actually do the work. Together, we’ve guided dozens of brands through critical transitions.
Founding Partner
Matt Herlihy
Matt has steered strategy and writing work for Mack Trucks, GE, Cargill, Best Made, BMO, and the Bill & Melinda Gates Foundation. He helped create and advise the Threshold podcast, which won a Peabody Award in 2020 for excellence in storytelling.
Founding Partner
Jeff Walker
Jeff has led global brand transformation through award-winning work for Wilson, Cargill, Marvin, GE, IBM, and USAA. He carries a studio arts degree taught by a Hans Hoffman understudy and recently helped establish the Design Innovation Lab at his alma mater.
Founding Partner
Mike Walsh
Mike has helped build enduring brands for GE, Oshkosh, AT&T, Curia, Anheuser-Busch, CardX, Molson Coors and The Breakers resort. In his 20’s Mike bowled in all 50 states, a journey published by St. Martin’s Press and hailed as the world’s best bowling-themed travel memoir.
Founding Partner
Thom Wolfe
Thom has designed brand systems for GE, Marvin, Kohler, Cargill, D'Addario, and Wilson. He began his career in music packaging with Grammy Award-winning work for Madonna and the Smashing Pumpkins. His work has appeared in The One Show, D&AD, and several books.
Select Clients
We're looking for leaders in search of better answers to their brands' essential questions.
Are you ready to ditch the status quo, find your brand's true character and make a lasting impression on your industry?
Let's talk.
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